You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Matthieu Jolly.
ANA has found 1 results for you, in 188 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007
Authors: Matthieu Jolly, Laurent Battais
Company: MarketingScan
February 19, 2007
×

Citation

Jolly and Battais (2007a, February 19). Loyalty card databases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loyalty-card-databases